Historic Campaign Kickoff

The Ignite The Charge Campaign was publicly unveiled in remarkable fashion at the 2022 Leadership Institute in Orlando. With hundreds of DU alumni, undergraduates and friends listening intently, Campaign Chairman E. Bruce McKinney, Missouri ’74, took the stage alongside International Fraternity President Tom Durein, Oregon State ’92, and shared the news of this $6 million fundraising effort.

This bold fundraising endeavor seeks to capitalize on DU’s remarkable success story over the last 15 years. Despite ongoing challenges facing the fraternal movement, the Fraternity’s progress in undergraduate membership, Fraternity-wide academics, educational programming, and Foundation support are clear indicators that the DU experience WORKS. Now is the time to Ignite The Charge and support our undergraduates, chapters and volunteers like never before!

“To the DU undergraduates in the room tonight, I hope this campaign will IGNITE a passion in your hearts and encourages you to take full advantage of the programs funded by the DUEF. More importantly, your CHARGE is to bring honor to our Fraternity through your actions—both as individuals and as chapters. We are counting on you, and this campaign shows just how many alumni believe you are worthy of our investment!”

E. Bruce McKinney, Missouri ’74
Ignite The Charge Campaign Chairman

Reseach

Winter 2021: The DUEF partnered with a consulting firm and conducted 35 personal interviews, surveyed 1,600 donors, and determined the Fraternity’s top educational needs.

Strategy

Summer 2021: The campaign name, project plan, budget and $5 million goal was endorsed by the DUIF Board of Directors, DUEF Board of Trustees and select major supporters.

Manpower

Fall 2021: 19 volunteers were trained and empowered as members of the Ignite The Charge Campaign Cabinet.

Goal Increased

Spring 2022: Early campaign commitments from top prospects, volunteers and staff exceeded expectations resulting in an increased $6 million goal.

Public Kickoff

August 2022: The Ignite The Charge Campaign was unveiled at the Leadership Institute and through a Virtual Town Hall, including a report of $3.94 million in campaign commitments received (65% of the goal).